Is it me or does Hip Hop or Pop culture have the ability to revive a brand like no other form of marketing or advertising? Let me explain.
Brands including G Shock, Polo, & Timberland all have held their own for years with no form of media plugs from a movie or some popular socialite, but neither can deny what the hip hop culture has done for Timberlands 6 inch construction boot, what the whole white boy/black boy has done to bring Polo to the forefront ahead of its counterpart Tommy Hilfiger which once held the cultures graces, and as of lately has done for G Shock through custom iced out Frogman's and celebrity artist showing off their one of a kind pieces that make any wannabe rapper of some sort go out and cop a G shock.
Casio Watches
This is something any form of advertising just cannot accomplish, but product placement can. Connecting with a key person in any culture can have them take your brand from something their culture might add to an outfit just as an accessory to a must-have that marks the beginning of any outfit and will go at any lengths to get the latest edition or custom one of a kind just to be with their culture's "in crowd".
This is exactly what G Shock is experiencing and in order to keep a grasp on this sense of importance within a certain crowd or community they must keep coming with fresh product and keep seeming innovative & hip by connecting with key trend setters that are at the forefront of their perspective industry. Sounds easy, but its not and most brands accomplish this when they were doing what they do best and that is putting out cutting edge product and breathing life back into a usually stale, but financially sufficient lifestyle brand.
It goes without saying that connecting with the trend setters of a industry will make the onlookers (consumers) fall in line, because they follow the styles of their favorite personality and most of these people are one in the same. Influence one and you influence the entire following community and for a business that just makes "cents" sense.
Rebirth of G Shock Watches
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